Room 101 Hollywood Sterling Silver Jewelry, Bracelets, Wallet Chains, Rings, Purses

STERLING SILVER JEWELRY straight outta Hollywood California. Matthew Booth started laying the foundation for what would become ROOM 101 in 2003. He became a huge fan of the style through his musical career in Los Angeles. Rock and fashion go hand in hand. He found himself being outfitted with silver jewelry from some of the biggest names in the business. So it came to be, that through his first passion, he discovered that there was something besides music that could move him. Growing tired of wearing someone else's art, Matthew began to craft his own.

Initially he designed the first few pieces only for himself. It was inevitable that he would receive compliments and questions whenever out in public regarding his jewelry. It was obvious that Matthew was on to something. He began to take custom orders from close friends in the music industry. Custom orders grew into what ROOM 101 is today, cutting edge jewelry, accessories and apparel line that is on the rise with no plateau in sight. You can find a piece of ROOM 101 on George Lynch, Alexi Laiho of Children of Bodom, SNOOP DOGG, Ace Young of American Idol, OTEP, Dry Kill Logic, American Headcharge, in many ads for ESP Guitars found in the pages of Revolver Magazine, Guy Fieri Star of Guy's Big Bite on the Food Network, Hosts of American Thunder on The Speed Network, Pat Lachman of Halford and Damageplan, Sam Sarpong who co-stars alongside Wilmer Valderrama on MTV's hit show YO MAMMA. Dave Navarro, Ty Taylor of Rockstar INXS fame, PINK, ATREYU, GOD FORBID – who were recently spotted wearing Room 101 on Headbanger's Ball on MTV2, Blaque Orchid, Nikki Sixx, as well as featured on runway models from the Los Angeles based brand Beverly Hills Pimps & Hos at a recent fashion show – several MMA Fighters also choose Room 101 Josh Barnett of Pride FC and Jason "Mayhem" Miller both make Room 101 silver their brand of choice.

Room 101 has been featured in accessory magazines and sat on shelves next to brands such as CHROME HEARTS, BILL WALL LEATHER, TRAVIS WALKER, SKKIN, GHOST, godsize, Stanley Guess, loud style design, transcore, Great Frog, Crazy pig designs, Lone Ones, Leonard Kamhout, Stanley Guess, Bloody Mary, Four Seam, Glenn, Velvet Lounge, Van Amburg Leathers, Alex Streeter, Burberry, Fendi, John Hardy, Lois Hill, Kimberly Baker, Ed Hardy, Erica Courtney, Chad Allison, Loree Rodkin, David Yurman, Chopard, Cartier, Bulgari, King Baby, Robin Rotenier, Erica Courtney and Deaf Breed as well as fashion giants such as: Vivienne Westwood, Guess, Gucci, Armani, Hugo Boss, Zegna, Roberto Cavalli, Versace, VERRI, Bernini, and Marc Jacobs.

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